Rising wage pressures and acute labor shortages have pushed Hungarian companies into a critical bottleneck. While targeted tightening is necessary, a blanket freeze on guest workers introduced without a transition period is a policy failure, argues Attila Gazsi, the newly elected president of the National Association of Entrepreneurs and Employers. In-depth conversation on AI, generational shifts, and HR.

HR roles have become more complex as a result of technological changes. Digitalization, data-driven operations, a globalized work environment, and continuous organizational adaptation have brought about new competency requirements. Dr. Nóra Hegyi-Halmos, assistant professor at ELTE PPK, summarizes their recent research, which examined this change through an analysis of domestic online job postings.

Rising external pressures and internal operational demands are forcing a fundamental rethink of the HR function. As technology reshapes workloads and regional trends converge, the question remains: does HR finally have a permanent seat at the strategy table?

HR leaders know the script: a top-tier expat arrives with a glittering CV and success stories from Asia or London. On paper, they are the "Messiah." Six months later, the gears are grinding. Turnover is up, morale is down, and results are missing. Why does a strategy that thrived in Frankfurt fail to gain traction in the Hungarian reality?

The fundamental dilemma of HR-washing seems simple, yet it raises an uncomfortable question: can domestic human resource management that exploits human resources in the name of efficiency and performance be considered successful? An article by Ákos Jagudits, HR manager.

HR continues to play an operational rather than a strategic role in most companies. Complacency and professional apathy are spreading. There is a lack of professional debate, we rejoice in (fake) awards, and we uncritically praise current trends. Ákos Jagudits, member of the OHE board and HR director, harshly criticizes the profession.

The HR profession is collectively overworked, according to the recently published HR Mental Health Index 2025. In a background discussion, four experts revealed what lies behind the numbers and offered practical advice on how the profession can regain its strength and credibility, or at least "throw away the shovel" once it has reached rock bottom.

What kinds of lies occur at work, and how can we detect them? At this year’s Internet Hungary HR track, two speakers explored the phenomenon of “false prophets in the workplace.”

What signs should you look out for during the interview? What should you do if you already work in such a place? Who can you turn to for help in this situation? We asked Dr. Ali Fenwick, a psychologist with millions of followers on social media and author of the book Red Flags, Green Flags.

Why do company owners and managers think it's natural that part of our work is a "gift," when we definitely don't get more goods in the store for the same money? Judit Bárány, organizational developer and HR expert, guides us through generational heritage and possible solutions.

According to a recent survey, the majority of Hungarian workers would only support the introduction of a four-day work week if the daily working time would not be longer than it is now, i.e. the weekly working time would be reduced by 20 percent.

Dare to ask questions, experiment, come up with your own ideas and challenge opinions. All without fear of retribution. Such a work environment makes your company competitive and reduces turnover. And psychological safety is at the heart of this. How can this be created? This is the subject of a book by an American author, Amy C. Edmondson. Hungarian managers have also given their views on the subject.

Young people don't tolerate being looked down on by colleagues or disrespected by managers, nor do they want to feel exploited by the workplace. They rather leave. Currently, 77% of companies have no strategy to manage intergenerational collaboration and generational change, and only one in two companies are addressing organisational ageing. This is among the findings of a recent generational survey which was presented at the recruiTECH 2025 recruitment conference. HR leaders from several companies also shared what generational challenges and best practices are working in their companies.